Product Leadership


Organizations have come to realize that services—characterized by intangibility, perishability and variability—are different from goods.

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Present-day managers need this knowledge to effectively drive the growth of their organizations. The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers, and marketing professionals. This thoroughly revised and updated edition retains the best-loved features of the first edition while improving on the pedagogy.


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