Marketing Ideas


Title explains how most businesses are stuck with the idea of making short-term profits than creating more wealth. It asserts that they are trapped in environments without progress, simply because everyone is replicating the way others function.

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The book also helps you understand that the solution to wealth and prosperity is impact and authority. The author discusses how power plays a vital role in the creation of wealth, and that all the rich people have been concentrating on a form of leverage called exponential growth.




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